BY ANDREW WELSCH, THE GAZETTE AUGUST9,2013
“It’s like Russian roulette. For every ad they get thousands of applications,” said Perry, CEO of Perry-Martel International and author of Guerrilla Guide for Job Hunters 3.0.
Looking for a job is not about perusing the want ads. It’s about actively selling your brand to a company. Perry advises job seekers to think about what they want to do, find the companies that do it and then identify the person in that company they need to speak with.
This person is not your potential future supervisor, Perry said, but rather a higher level manager. This is someone with a broader view of the company’s direction, what challenges it is facing and how you might fit in.
But don’t send a traditional resumé, Perry said. Send resumé lingerie.
“Most resumés follow the three B’s: bland, boring and banal,” he said. “Employers cares
about three things: can you increase my productivity, can you increase my profits and can you save me money?”
Your resumé needs to be like a good teaser trailer for a movie. They have to read it wanting to know more about you.
On the resumé, Perry said that job seekers should list their top five skills they know the company needs, and then list specific, detailed examples of how they helped make their previous employers profitable.
“Take your accomplishments and add them up — literally,” he said.
This will pique the interest of whoever reads it, and they’ll have no choice but to call you to ask for more information. When they do request the full resumé, Perry said, you need to ask about what they are looking for and what kind of problems they are facing, and then suggest giving the full resumé over coffee the next day.
During the interview, it’s important to be proactive and not merely answer questions. Turn the interview into a discussion of the employer’s needs and problems, and how you can help address them.
“They’ve invited you not because they have cash to burn, but because they have problems to solve,” Perry said.
It’s at this point in the process that Perry often gets frustrated with many job seekers. They’re good at getting the interview, he said, but not the job because they don’t have a game plan for the post-interview phase.
Perry said not to call the employer and merely ask ‘have you made a decision?’ Instead, he advises job seekers to identify five pieces of information about their skills that would be of interest to that employer. Then craft voice-mail messages for each skill.
“You turn your accomplishments into a voice-mail message,” Perry said. “It’s a reminder of why you were good enough to be interviewed in the first place.”
Finally, Perry said it is important to be on networking sites like LinkedIn, where a photo and contact information need to be clearly displayed as well as keywords that employers might search for (like “multimedia journalist based in Montreal”). You need to be easy to find and easy to get to.
“If you come up in the first five searches, but your contact information isn’t there, then you’re not going to get the call,” Perry said.
Perry said his methods work for everyone, from a part-timer at Starbucks to a CEO. It’s
more effort-intense than simply responding to wanted ads, but he said that finding a job is a project management exercise.
“Take control of the job search process,” Perry said. “Do that and you can take control of your life.”
The dramatic changes we’ve seen in the job market in the last four years highlight the reality that the tried-and-true methods of finding a job will no longer suffice. They should remain a solid part of your plan, but they don’t provide an adequate amount of exposure to potential employers – let alone attract them to you.
Standing out is the key
Most people’s job searches fail because they can’t get on the radar of the right hiring manager. They’re simply left behind because they failed to get noticed – even though they where well qualified – perhaps even the best qualified. they lose and so does the company that missed out on hiring them. I don’t want you to be like that.
I’m here to ask you to please press on! Do not keep banging your head against the same wall. Try something new – even if it’s only a different wall ;-(
Every Day, do more of what works and less of what doesn’t AND add new tactics as often as possible.
I often see people fail after trying something once or twice and give up. Or fail because they ask a friend or spouse what they thought about their “crazy idea” or tactic – and the friend convinces them it won’t work – so they drop it and don’t even try. When in reality their friend had no flipping idea whether it would or would not work, but felt compelled to answer because they were asked OR wanted to save their friend the heartache of failure. Who needs friends like that.
Don’t give up too easily.
Well, a lot of famous people have been told NO or NEVER or FORGET ABOUT IT! And they did they forgot about the bad advice and pressed on. This video is meant to remind you of those who have gone before you and failed and failed and failed and then got what they were after.
In today’s red hot job market – getting noticed is the key to getting the interview and the interview is key to getting hired. Most job hunting books fail because they don’t address the hard stuff. They skip the part between “designing a resume” and “the face-to-face interview”… you know the tricky setting up of the first meeting.
Guerrilla’s do it better
Well getting noticed and getting the first meeting is what guerrilla job hunters do best. So go guerrilla. Be outrageous. Safe – but outrageous. Pursue your dream job the exact same intensity you’d chase a bus if you dropped your winning lotto ticket on the floor on the way out. Put that kind of focus and energy in to everything you do while you’re job hunting AND guess what – you will be successful!
Take some risks and don’t give up when you DO fail – just get over it and go again.
So you diligently researched the organization you most wanted to work for, you carefully crafted the perfect résumé, and you used every trick in the book to successfully land yourself an interview for your dream job, but now what? You want this job so badly, and so much is riding on this next step. You really need to impress these people; you need woo them; you need them to like you enough to actually hire you. And one of the best things you can do to improve your odds of actually closing the deal and getting that job offer is to engineer your own success by using simple mindset hacks to help you ace the interview.
Mindset Hack #1: Dress to impress.
By this point in your life, you already know that an interview is not the place to showcase your favourite casual Friday golf-shirt and khakis. Man or woman, the interview deserves your best suit if you want to show you’re serious about this opportunity. But one of the biggest reasons for dressing well in an interview is not to impress the board members; it’s to give you that little mental boost that says “Oh yeah, I am so ready for this thing!” When you look good, you feel good, and you bring that feeling with you into the interview room – your whole demeanor and energy can be affected, and can affect those around you, just by changing what you’re wearing. Use it to your advantage!
Mindset Hack #2: Believe you’ll achieve.
One of the most effective techniques you can use to tip the interview scales in your favour is to believe in yourself: believe that you deserve this job; believe that the interviewers will love you; believe that you will be successful in getting the offer. Don’t be cocky, obviously, but trust in your own abilities and trust yourself. When you really believe that something is a given, you’re more likely to take the actions that are necessary for creating that success. When you don’t believe it’s possible, you’re less likely to even try and make it happen, and far more likely to say or do things that actually undermine what you’re working for.
Mindset Hack #3: Work the energy.
Energy is a palpable thing, and it is contagious. Think about it: How many times have you been in a situation where someone walks into a room and either brings down the energy of the entire group because they’re in such a bad mood, or vice-versa, everyone around suddenly seems to be happier and more upbeat all of a sudden just because the person who came in was in such a good mood? Use this effect to your advantage by deliberately taking control of the mood in the interview room and creating the kind of setting that will be most advantageous to you. Get it into your head that you are exactly the kind of person these guys are looking for and then walk into that room projecting the kind of energy you want to be associated with: strong, confident, and friendly.
Acing the interview begins with your mindset. The most successful interviewees are not passive outsiders to the process; they are active participants in creating the kind of situation most likely to serve them. Using these simple mindset hacks for acing the interview will help you align your thoughts and actions with your desired outcome and make you more likely to get the job offer you’re after.
photo credit: flazingo_photos via photopin cc
|Nathalie Thompson is the head Dream Catcher at VibeShifting.com where she helps people rediscover what they really want in life and then teaches them how to get it! A firm believer in the power of optimism and positivity to change the world for the better, she inspires people to choose happiness as a way of life by helping them to focus on their mindset and mental health, reconnect with their authentic selves and follow their dreams. Pick up her free Life Shifting eBook and start creating the life YOU really want today!|
Have you got what it takes to secure an executive role?
Job hunting is stressful. Just spending time looking for appropriate jobs in the paper or on the internet is frustrating and you know that when you find one or two executive appointments that you want to apply for, you will be up against a lot of competition.
Standing out from the crowd is important at every stage of the process. From your initial contact to your CV to your final interview, you want to be the candidate that impresses. Whether this is your first executive position, or you’re a seasoned senior manager, you still need to make your application and interview different enough to secure the job.
If you’re dealing with an executive recruitment agency, there are three key areas where you need to be on top of your game in order to increase your chances of success:
1. On the Phone
Often, your first direct contact with a recruitment firm is on the phone. A telephone interview is a real test of your skills, because you can’t use eye contact of body language to reinforce what you’re saying; you have to rely on being prepared, focused and flexible so that you create a great impression.
2. Your CV
The key here is to focus on your achievements and experience, making everything you put on your CV directly relevant to the position. The internet is awash with information on how to make your CV more presentable, but there are some key points to remember:
- Keep it short
- Keep it relevant
- Put your contact details at the top
- Focus on things you’ve achieved, rather than your skills
3. Your interview
The interview for an executive appointment – either as a preliminary with the recruitment agent or a first or second interview with the company – is your best opportunity to show that you will be an asset to the business. Self-confidence is important, but not to the point where it could be viewed as arrogance. Use positive language and positive body language, give examples to show how you have achieved results in your current position and ask intelligent questions. Make sure you have researched the company well before your interview and double-check the requirements of the job.
The executive level appointments market is a competitive one, and following these steps could increase your chances of success.
Guerrilla Job Seeker Stephen Cobain has 80% success rate with a guerrilla resume in Pittsburgh
As a Guerrilla Job Seeker, I had an 80% success rate with my resume !
It gets better and much more rewarding than that, but let’s start at the beginning.
I had been working in the financial services industry since 1981. Having achieved senior executive level status, the corporation I worked for (a very well-known global financial services organization) let me go after more than 20 years of service. To be fair to all parties concerned when I left my last employer, it was actually more of a mutual parting of the ways. None-the-less there I was, unemployed for the first time in my life and in my 50’s and not sure what I was going to do. Because we have been living in the worst employment market period since the great depression of the 1930’s, I knew competition for any job at my level would be stiff and I wondered, “Who will hire someone at my age? Will I have to sell my home and move away from family and friends?”
My former employer did offer to send me through a pricey nationally known outplacement service as part of my severance package. So at least at the outset, it offered me some level optimism. I attended the seminars, met with my job counselor and so-forth since it was on my (now) former company’s dime. It was my belief that the price was right and what could it hurt?
I will say that the people at the outplacement company certainly were nice enough, but I can’t say they really taught me anything new. Essentially what I walked away with was a new resume (that I had to correct) and (I) was given a list of all the local Pittsburgh area executive recruiters to contact should I opt to so. That pretty much sums up my experience with that high visibility outplacement organization my former employer uses. That money could have been laid to better use; like putting it in my pocket to provide a financial buffer while I conducted a job search in these challenging times.
Fast forward a full year and then some. By this time I had sent out literally hundreds of resumes. The net result ? I was no further ahead in my job search than I was a year earlier. Much to my disappointment, companies simply were not acknowledging receipt of my resume; I wasn’t getting interviews so it was obvious to me that a job offer certainly was not in the cards any time soon.
Thanksgiving weekend was now on the horizon and my wife and I agreed that if I were not employed by that time, we would sit down and have a family discussion. The holiday weekend comes and I’m still unemployed. As agreed we had our family gathering to discuss my career situation and what I need to do next. During that meeting my wife said, “Steve you are very good at what you do, but you are not very good at marketing yourself in this economy. You need to find some professional help.”
Not long after the Thanksgiving Holiday, I found myself reading career search related blog articles written by Mark Haluska, a Certified Guerrilla Job Search Coach. I’d never heard of him prior, but the job search advice in his articles surely resonated with me. I checked Mark’s credentials as an Executive Recruiter and as a Guerrilla Coach, as well as his close business alliance with David Perry. Satisfied with my findings, I concluded that Mark would almost certainly be a worthy job search mentor.
At that time I was also in the preliminary talking stages with another career coach as a possible person to help me get back to work, but Haluska’s career search articles really piqued my curiosity. It was then that I took what would be my first Guerrilla step and called Mark regarding the 10 week Guerrilla Job Search program.
In my first phone discussion with Mark he said that should he agree to bring me on as a client I would have to first commit to diligently work the Guerrilla Job Search course on a full time basis. That’s 40 hours a week. Upon reflection, the course was not only fast and furious but it was also out and out grueling at times. Not once did I ever have to wonder what I would need to do next to find a new job because between having a direct line to my coach whenever I needed him, the regularly scheduled phone conference calls, the Guerrilla software and my weekly lesson plans; it was all laid out for me.
Secondly, Mark told me that because of my rather conservative career background in financial services, and my senior level (to) be prepared to do things that will make me feel somewhat “uncomfortable” at times. Lastly, he advised me to feel free to ask any questions I wanted about the tips and tricks I’ll be learning as we go, but ultimately I’ll be required to execute those tactics in order to remain in the program.
By this time it was becoming abundantly clear to me that this guy was going to be more like a drill sergeant than what I would have envisioned an executive coach to be like; so much for preconceived notions. That said, everything else I had tried to do for more than a year to find a new position was not working for me. I needed to get back to work ! As a result, I agreed to Mark’s terms and with that, I started the course with Mr. Haluska as my Guerrilla coach about a week later.
While I was enrolled in the Guerrilla Job Seekers course I was challenged nearly every day to do things one would not normally do as a job seeker. At the same time though, I knew I was doing things that my competition (for a new job) was not doing. What is more, in order to remain in good standing in this program I simply had to execute my assignments. On occasion I would call Mark to express some concern about what he was asking me to do. I knew he did not want to hear it but I called him out anyway just to let him know my feelings. As tough as Mark was as my job search mentor he would somewhat soften up and in a confident and convincing way say; “Steve, because the herd (of job seekers) is heading north… I’m sending you south. It’s all good.”
Speaking of being required to do things out of the ordinary, I recall while enrolled in the course, sharing with my family the unusual tactics that I was being coached through to find a job. At one point, my daughter, a very highly educated and accomplished person in the medical profession said to me, “Dad that stuff is just too bizarre, those things won’t work!” I can laugh at about that now but at the time, it did cross my mind that she may be right !
Fast forward to the 4th week of the course; it was then I received my first unofficial job offer. By that time I had sent out only 10 (well targeted) resumes and by the course standards I was actually falling behind. It was then though that (I) surprisingly started to get action as I spent the next week (plus) literally getting worn out as a result of all of the resume activity I was getting with in-person interviews and phone screenings. Out of the 10 resumes I sent, I received 8 responses from actual hiring authorities !
By the 5th week of Guerrilla coaching, I was offered a couple of more positions. At the beginning of the 6th week with competing job offers in hand, I finally accepted a lucrative offer from an employer that not only met all of my expectations but exceeded them as it turned out to be a great fit for me. I’m now a Senior Vice President with and great organization. I believe that without the Guerrilla Job Search program and having my coach as a mentor, especially after being unemployed for so long, it may not have ever happened.
I’d like to express my thanks to coach Mark Haluska and the entire Guerrilla Team. Not only did I get a job faster that I could have ever realistically expected, but this experience has made me an even better senior level executive.
Stephen Cobain, Pittsburgh, PA